Perfection Demands...
“ The Art of Competition is comprised of ninety quotes that are displayed in two-page spreads with incredible images from nature shot by Nick Borelli throughout the 224 page book. In addition, five chapters of text elaborate on the key themes that are vital to the process of turning competition into art – themes like Change, Fear and Being Stuck. And, of course there is a chapter devoted specifically to my journey of transforming the race at the Ironman Triathlon World Championship in Hawaii from Competition into Art.” – Mark Allen.
Over a period of about 8-10 months, I worked closely with Mark Allen to create a coffee table book, actually 2 versions- Standard edition 224 pages and Limited Edition at 272 pages. It was a true creative process between Mark, Nick Borelli (photographer) and I, that somehow translated to the world of print. Couldn't be more happy with the final product.
My role: Art Direction, Design, Layout, Page Layout, Production.
